Extensive front-line experience enables Genesis to offer a unique lineup of professional services – all focused on providing game-changing Competitive Advantages and lasting Multiplier Effects for our Clients:


College & University Athletic Services

  • We review and analyze existing departmental goals and strategies
  • We design and develop departmental strategic master plans
  • We develop distinct fundraising and sponsorship approaches to fit institutional circumstances and needs
  • We enable athletic facility planning, design and funding
  • We offer executive search counsel to identify and hire the very best candidates to lead or coach Client Programs

Marketing & Sponsorship Services

  • We tailor our Strategic, Tactical and Creative know-how to serve each Client individually
  • We develop Marketing, Branding and Positioning solutions that deliver and endure
  • We create promotional and activation programs to support and extend the benefits of sponsorship
  • We evaluate sponsorship investment and activation costs vs. the potential for extraordinary ROI
  • We seek and acquire Sponsorship funding for world-class institutions and events

Non-Profit Services

  • While implicit in many of the services cited above, we also serve individual foundations and other non-profit entities on a project-by-project basis. 

Select Communications Projects

  • Given our experience and network of contacts in sports and universities, Genesis also seeks sponsorship and investment funding for high-interest sports and entertainment content in print and film.

 Legal Services

  • We provide comprehensive legal services for Corporations, Non-Profit Institutions, Universities, Coaches, Athletes and Entertainers